Creating a one-liner on Contra is more than just crafting a catchy phrase—it's an opportunity to make a lasting first impression and encourage potential clients to explore your freelance work further. This support guide provides step-by-step instructions on creating a one-liner that effectively communicates your unique value to your ideal clients on Contra.

You can find your one-liner at the top of your Contra profile under your name. To edit it, simply click on the space that says “Add a professional one-liner”. Then, type in your text and make sure to save your changes once you're done.

Think of your one-liner as a condensed version of your elevator pitch. It should be succinct, memorable, and to the point. Ensure that your one-liner clearly articulates what you do and the value you provide to clients. Stay clear of industry jargon and vague statements.

Your one-liner should reflect your personality. Whether you're creative, results-oriented, or passionate about a specific niche, use words that mirror who you are. It's also crucial to tailor your one-liner to resonate with your target audience. Think about the tone and language that would most appeal to your ideal clients.

Your one-liner should motivate clients to want to know more about you. Ask a provocative question, suggest a benefit, or share a unique aspect of your work that encourages them to click. If you have a specialized niche or expertise, don't hesitate to mention it here. This will help you attract clients who are specifically looking for those skills.

Here are few examples of effective one-liners:

Remember, your Contra one-liner is your chance to make a memorable first impression. Make it count!