1. Maintain a consistent format
A consistent format across all your case studies makes it easier for clients to navigate. Begin with a brief introduction about your client and goals, follow with your work process, and conclude with the final result. For a bonus, include a testimonial from your client.
2. Use high-quality Images and captions
High-quality images effectively showcase your work. Add captions to provide context and emphasize key aspects.
3. Link to relevant work
Linking to relevant work within your case studies and services allows clients to explore your portfolio easily.
4. Write clear and specific Descriptions
Strategically use headers and bullet points to make your content digestible and navigable.
5. Verify your work
Verified projects take your portfolio to the next level by showcasing real work and real earnings with added proof. Learn more about the case studies you can verify and how to do this here!
Add anyone who collaborated on the work with you as a collaborator to give (and get) credit. This helps you unlock visibility and social proof while increasing your chances of being featured.
7. Focus on quality over quantity
Highlight 3-6 of your best case studies that align with the services you offer. This focused approach helps clients understand your expertise and avoids confusion.
8. Update your profile regularly
Regularly updating your profile with new work and achievements shows clients you are active on Contra and allows you to track your progress.
By applying these best practices, you can enhance your Contra profile and attract increased attention from potential clients. Remember, the goal is to present your work in the best possible light and make it easy for clients to understand your skills and offerings.
Remember, your case studies are a reflection of you and your work. Invest time in them, and they will serve as a powerful tool for securing future opportunities!